Marketing that connects you to the right people at the right time.

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Holistic, sustainable marketing.

All to often the brass tacks basics get overlooked for the shiny and trendy and urgent. We believe that leads to revenue entropy.

Our thought is that we better take the time to be damned sure the foundation is solid before sprinting into executions that sound sexy, but that ultimately promise little to no sustainable growth for your bottom line.

Here are a few ways we can start building long-term success for you.

Business Foundation

    • Crafting and refining business models that align with market needs and long-term sustainability.

    • Leveraging Blue Ocean Strategy principles to find untapped opportunities.

    • Creating value propositions that differentiate your brand.

    • Developing comprehensive business plans that serve as actionable roadmaps for growth.

    • Financial modeling, revenue stream planning, and operational structuring.

    • Defining clear market positioning and launch strategy.

    • Developing customer acquisition strategies tailored to specific industries.

    • Aligning marketing, product, and operations for a seamless launch.

    • Identifying growth levers and optimizing revenue streams.

    • Expansion planning: scaling without sacrificing brand integrity.

    • Strategic partnerships and business ecosystem mapping.

    • Identifying high-value customer segments based on behavioral, demographic, and psychographic data.

    • Developing targeting strategies to reach the right audience with the right message.

    • Implementing customer acquisition campaigns across paid, organic, and referral channels.

    • Leveraging data-driven insights to optimize conversion rates and lifetime value (LTV).

    • Structuring pricing models for profitability and competitive advantage.

    • Implementing value-based pricing to reflect brand positioning.

    • Creating tiered pricing and dynamic pricing strategies for different customer segments.

    • Optimizing subscription, freemium, and premium models for digital services.

Tech Architecture

    • Researching best-fit software platforms for your specific business needs.

    • Evaluating tools for scalability, usability, cost, and ecosystem compatibility.

    • Recommending platforms across key functions (e.g., operations, marketing, HR, finance, design, collaboration).

    • Managing vendor outreach, demos, and communications.

    • Comparing pricing structures and negotiating contracts for best value.

    • Coordinating with legal or procurement teams when needed.

    • Designing custom workflows that connect tools seamlessly across teams.

    • Leading platform setup, data migration, and user account creation.

    • Ensuring system interoperability across your existing tech stack.

    • Designing training sessions, SOPs, and how-to guides for internal teams.

    • Hosting live tool walkthroughs and Q&A sessions.

    • Supporting teams through the first 30–90 days of platform adoption.

    • Helping leadership build buy-in and excitement for new tech adoption.

    • Crafting internal rollout plans with clear milestones and messaging.

    • Providing support for team feedback loops and iteration.

    • Conducting post-implementation audits to assess tool performance and ROI.

    • Identifying underutilized tools and overlapping functionality.

    • Recommending long-term tech stack evolution strategies.

Community Marketing

    • Developing an omnichannel marketing approach for brand consistency.

    • Identifying the best mix of owned, earned, and paid media for maximum impact.

    • Aligning channel strategies with customer journey touchpoints.

    • Exploring innovative blog content avenues to bypass Google indexing and rank you higher in SERP

    • Search Engine Marketing (SEM) – Google Ads, Bing Ads, YouTube Ads.

    • Paid Social – Facebook, Instagram, LinkedIn, Twitter, TikTok ad strategy & execution.

    • Programmatic & Display Advertising – Retargeting, geo-targeting, and behavioral targeting.

    • Conversion Rate Optimization (CRO) – Optimizing landing pages and ad creatives for higher ROI.

    • Content strategy development for brand storytelling & engagement.

    • SEO-driven content planning to boost organic search ranking.

    • Thought leadership positioning through blog posts, whitepapers, and industry insights.

    • Video marketing strategy, including short-form and long-form content.

    • Crafting email automation workflows for nurturing, retention, and re-engagement.

    • Segmentation & personalization strategies to improve email performance.

    • Designing compelling newsletter content and promotional campaigns.

    • Implementing A/B testing to optimize subject lines, CTAs, and formats.

    • Integrated marketing campaigns to drive brand awareness.

    • Building lead generation funnels for customer acquisition.

    • Developing ABM (Account-Based Marketing) strategies for B2B businesses.

    • Leveraging data-driven insights for campaign optimization.

    • Setting up KPIs and success metrics for all campaigns.

    • Google Analytics & marketing dashboard setup for real-time performance tracking.

    • Implementing A/B and multivariate testing.

    • Providing monthly/quarterly performance reporting with strategic recommendations.

    • Defining clear market positioning and launch strategy.

    • Developing customer acquisition strategies tailored to specific industries.

    • Aligning marketing, product, and operations for a seamless launch.

    • Positioning businesses for venture capital, angel investment, or crowdfunding.

    • Refining financial storytelling to attract investors.

    • Strategic capital allocation for long-term growth.

  • Visit our Web Services Menu for more detail.

    You’re primed to grow, but only need essential, focused, and simple functionality.

    Platform: Squarespace / Shopify

    Product: Template of your choice, no customization.

    Services Included:

    • User-friendly, starter Squarespace or Shopify website (up to 5 pages)

    • Content placement (client-provided content)

    • Basic SEO setup (page titles, meta descriptions)

    • Google Analytics setup & basic overview training

    • Handoff session & site walkthrough

    Duration:

    Project completion: ~2 weeks

    Support: 1 week of 3hrs post launch support (email, Slack, phone)

  • You’re feeling the energy and ready to push the site with integrations and refined SEO.

    Platform: Squarespace template / Shopify them + optional integrations

    Target: Businesses seeking more functionality and design finesse, with some ongoing support.

    Services Included:

    • Everything from Core

    • Monday.com and Slack project management workspace

    • Expanded site (up to 10 pages)

    • Intermediate SEO optimization (image alt tags, page titles and meta descriptions, heading structures, sitemap)

    • Basic interactions (Squarespace)

    • One-hour live training session via video chat (recorded)

    Duration:

    Project completion: ~3–4 weeks

    Support: 1 week of 5hrs post launch support (email, Slack, phone)

  • It’s getting real, and you need to scale strategically with deeper research, refined UX, and articulated micro interactions.

    Platform: Squarespace, Shopify, or Webflow (entry-level, Webflow)


    Target: Businesses ready for growth and customized branding, willing to manage moderate complexity.

    Services Included:

    • Everything from Core/Swell

    • Bespoke-design system (created and managed in Figma)

    • Custom element interactions (Squarespace / Webflow)

    • Pre-launch site UX research (site-share) with up to 10 individuals and follow up survey of their experience

    • Option for more advanced UX research with Hotjar (pricing will be affected)

    • Copy collab - client provides initial drafts of site copy, we refine and optimize

    • Advanced SEO and keyword strategy (content recommendations)

    • Google Analytics + Google Search Console integrated setup

    • 90-minute live training & Q&A session via Zoom (recorded)

    • Dedicated project documentation & style guide PDF*

      If client needs brand identity work (logo, style guide, brand book, etc. we can provide that service, with modified pricing)

    Duration:

    Project completion: ~4–6 weeks

    Support: 2 weeks of direct support post-launch (email, Slack, phone, Zoom)

  • You’re riding the momentum, growing fast, and need to double-down on creating a premium brand experience with refined, custom touches.

    Platform: Squarespace, Webflow only (advanced, more customized build)

    Target: Businesses that want complete design control with premium interactions. Extensive dedicated transition support

    Services Included:

    • Fully custom site (up to 20 pages; additional pages negotiable)

    • Advanced and custom element interactions and animations

    • Content integration (visual assets like video, photography, designs created and provided by client)

    • Strategic, SEO copy created by Lodematter (up to 8 pages; product description drafts provided by client)

    • Advanced SEO & analytics configuration, including content strategy and competitive analysis/audit

    • Comprehensive Google Suite setup (Analytics, Search Console, Tag Manager, Looker Studio Dashboard)

    • Two 90-minute intensive live training & handover sessions (recorded)

    • Custom training documentation & video tutorials (client-specific)

    Duration:

    Project completion: ~6-8 weeks

    Support: 3 weeks of direct support post-launch (email, Slack, phone, Zoom)

  • Long-term site, content, and brand management. Reach out so we can chat about creating a custom fit with specific tasks and goals.

    The actual cost will reflect the level of involvement, but here are some rough estimates based on our hourly rate.

    6 months: $20k

    12 months: $35k

    18 months: $50k

    Paid monthly.

Ready to move the needle on your growth?

Whether you’re launching a new venture needing the whole enchilada or an established business that just needs help refreshing your tech stack to scale, please reach out to see how we can partner.