Jason Abdilla / Founder

For nearly two decades, I've worn many hats—strategist, researcher, writer, designer, and marketing/PR manager—working alongside diverse teams ranging from innovative startups and nonprofits to Fortune 500 companies and state government agencies.

LinkedIn for good measure.

Colorado mountain landscape at sunset

My goal has always been to bring "big brand" strategies to the independent business owners and organizations that form the heartbeat of healthy local economies.

If I had a “super power,” it would be providing practical resources, actionable tools, and proven strategies tailored specifically to independent entrepreneurs. I firmly believe these dedicated businesses are essential to vibrant communities and robust local economies.

  • He's a hybrid strategist, researcher, and creative. In other words, he's exactly what modern marketing needs today.

    Dave Burg

    Co-Founder / Shepherd Strategy

  • Jason helped me see that my "side-hustle-hobby" had so much more potential than I thought. He created a brand that inspired me to pour my heart into the business.

    Catie Yost

    Founder / Outward Finds

  • Jason dives fully into any project and comes out on the other side with fresh, unique understanding of the problems and a dialed strategy to solve them. I truly value Jason’s unique brain and wit. And don’t get me started on his design work - he has an eye for beauty, aesthetic, and story

    Maureen Callahan

    Senior Director, Global Consumer Moments & 365 Marketing at Nike

  • Jason taught me to look at the big picture, but more importantly I was always laughing when we collaborated. His personality is magnetic and his life experiences culminate to make him a creative powerhouse. I am grateful to have him as a lifetime mentor.

    Emma Price Gerlach

    Fractional Brand Strategy Director

  • In the small world of brand strategists, he's regarded as one of the most authentic and well-versed strategic minds. Jason’s proven himself to be astute, accepting, and empathetic with a diverse track record of helping businesses thrive.

    Max Devesty

    Climate Consultant, Optera

Deep strategy, broad experience.

  • All the category experience I have has come while working for or with some of the best creative agencies in the world.

    Good Run Research (Contract)

    Cactus Denver (Internship)

    CP+B, Boulder (FT)

    Wunderman + Thompson (FT)

    Fact & Fiction (FT)

    Plein Air (Contract)

    Push10 (Contract)

    Colorado Office of Information Technology (FT)

  • Domino’s

    Fresh Brothers Pizza

    Jim’n Nick’s BBQ

    Main Event

    Krystal

    Shari’s

    Chili’s

    Kraft Mac & Cheese / Velveeta

  • Pearl Izumi

    Mountain Standard

    Fruit of the Loom

    adidas

  • Peet’s Coffee & Tea

    Absolut Vodka

    Angel’s Envy Bourbon

    Sierra Nevada

    Pucker Vodka

  • Patagonia Denver (Team)

    Mountain Standard (Product)

    Echo Rods

    Denver Post

  • Tidal

    Microsoft

    T-Mobile

    Toca Boca

    American Airlines

    Verizon Vehicle (mobile for cars)

    I and LOVE and You (pet food)

    Aspen Dental

    The Colorado Digital Service

    myColorado

    Oregon Tourism

    Emory University

    Full Circle of Lake County

    Keep America Beautiful

Logo

We or Me?

A woman leads a group workshop in a conference room. They're all collaborating on web design and brand strategy.

You’ll notice the use we on the site.

But if it’s just me, then why we?

Because I never actually work alone. I tap into a vast and super talented community of writers, art directors, designers, illustrators, videographers, producers, account managers, and strategists to get eyes on the work. Our work will be better because of them.

Or maybe your project’s scope requires we tap into that network to carry some of the load?

See, we again.

And it feels a bit self-absorbed to use first person declaratives and possessives when this really is about us - you and me - collaborating to make your brand and business the most badass it can be.

So that’s why we, not me.

Let’s connect.

I’d love to meet you to learn more about your journey, explore how my background might support your goals, or even just talk shop—because great conversations often spark great ideas.