Strong brands commit to community
Be more than a logo (or your product and service).
Strong brands build around a powerful, human-centered idea at their core - a strong belief in why they do what they do that also connects them to their community.
Our approach is thorough and informed by multiple streams of data from behavioral and cultural insights about your customer to the beliefs your own stakeholders have about the business.
Brand Strategy
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Research that drills deep into the Company, Category, Consumer, and Culture to inform brand strategy and market positioning, giving you a serious competitive edge.
What You get:
An executive report/deck with all findings and actionable tactics to begin carving out your role in the game.
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Define your brand’s core, your compelling and unifying “why.”
Getting this right makes marketing and business decisions ridiculously simple, ensuring sustainable growth with your community.
What you get:
Brand Platform: story, vision, purpose, core idea, promise, values, and positioning statement
Visual illustration of brand platform
Community segmentation showing how your values and their values intersect
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We identify the open space in your market that only your brand can own—so customers choose you not just for your products, but because they believe in what you stand for.
What you get:
A detailed and visual report showing where (category and transcategory) and how you’re most likely to win
Strategic framework, i.e. set of actions to guide your decision making that puts you in that space
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A deeper dive into the brand persona and voice that allows us to craft irresistible messaging that will draw your community to you.
What you get:
Detailed narrative that defines the brand persona and voice
Framework with clear actions to guide brand actions (i.e. Dos/Don’ts, responses to angered customers, replies to the happy ones, etc.)
Taglines and canned “elevator pitches” for internal and external use
Brand Identity
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Comprehensive audit of competitor assets to help us understand tropes and trends (so we can avoid’em) and create a truly distinct and memorable visual identity for your brand.
For a rebrand, we add on a Perceptual Study to this to gain insight into how your stakeholders and current customer base relate to the brand identity.
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Logo Development: Create a visual mark that embodies the brand’s core essence.
Typography & Color Palette: Define fonts and colors that align with brand psychology and evoke desired emotions.
Visual & Graphic System: Establish iconography, design elements, and patterns that unify branding.
Photography & Imagery Guidelines: Set a distinct style for photos, illustrations, and videos to ensure brand consistency.
Motion & Interaction Design: Define how animations and digital interactions reflect the brand's personality.
Brand Playbook
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Develop a document outlining brand identity elements, including:
Logo usage, variations, and spacing rules
Typography and color palette specifications
Photography and imagery guidelines
Tone of voice and messaging principles
Do’s and don’ts for brand application
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Website & Digital Presence: Guidelines for a cohesive digital brand experience
Retail & Spatial Branding: Translate the brand into physical spaces, i.e. retail and events (if applicable)
Branded Collateral: Develop assets like business cards, pitch decks, and event materials
Brand Activation & Campaigns: Plan launch strategies, influencer collaborations, and content marketing
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Internal Training & Brand Evangelism: Educate employees, partners, and stakeholders on how to use and embody the brand
Brand Compliance Audits: Regularly review branding across touchpoints to maintain consistency
Evolution & Adaptation: Assess brand performance and iterate as needed to stay relevant in a shifting marke
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Let’s get building.
We build brands around businesses, and businesses don’t all come in the same shape and size. And their challenges require bespoke fixes.
If you have a hunch your business could use some brand diagnostics, send us a note and we’ll find time to chat and create a solution that achieves your unique goals.