In this piece, we’ll cover how Reddit’s rise is reshaping search, what it means for your brand visibility, and how to integrate your content with Reddit (without getting roasted by community members and mods).

E-E-A-T (sometimes charmingly called double-E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Sounds like a mouthful? It is. But in this post we’ll break down what it actually means for creating content that Google (and your readers!) will find useful.

Most web design advice sounds great in a vacuum — until you're neck-deep in vague goals, messy content, and a site that doesn't convert. At Lodematter, we keep it simple: start with strategy, stay user-focused, and build a website that actually does something. This is our no-BS approach to web design that performs as good as it looks.

This brief guide will help small businesses adapt their SEO strategies for the AI era—optimizing for tools like ChatGPT, leveraging UGC from Reddit and Quora, and embracing AI-powered content and discovery methods to compete and win in modern search.