Community inspired marketing solutions for independent businesses.

Community gathering for meal in the Colorado desert

Lodematter does one thing really well:

Grow independent businesses.

We do this by getting to know and leveraging deep understandings of your ideal community into marketing solutions fit to achieve your highest business aspirations.

Independent bike shop owner walking through corridor of hanging bikes

We're evolving the vendor model to best serve Colorado’s independent, small businesses and innovators.

Lodematter draws from deep brand experience and creative savvy of seasoned entrepreneurs with proven track records for growing businesses.

We’re able to handle every piece of your marketing, brand and operations mix, from basic SEO to blue-ocean growth strategies.But if all you need is a functional website to get going, we’re thrilled to do “just” that, too.

Our approach is efficient and transparent, focused on long-term success, at a price-point and with contracts that favor independent ventures.

Zones of Genius

Call’em Zones of Genius, Areas of Expertise, What We’re Good At, etc. In short, here are the categorical ways we put our rich experience to work for you.

Whether rookies or tenured pros, this is where we double down on the foundational pieces of your business and brand.

  • We identify the open space in your market that only your brand can own and win —so customers choose you not just for your products, but because they believe in what you stand for.

    Refine your winning aspiration, clarify your vision, and paint a portrait of your prime customers.

  • Defining clear market positioning and launch strategy.

    Developing customer acquisition strategies tailored to specific industries.

    Aligning marketing, product, and operations for a seamless launch.

  • Crafting and refining business models that align with market needs and long-term sustainability.

    Leveraging Blue Ocean Strategy principles to find untapped opportunities.

    Creating value propositions that differentiate your brand.

  • Identifying high-value customer segments based on behavioral, demographic, and psychographic data.

    Developing targeting strategies to reach the right audience with the right message.

    Implementing customer acquisition campaigns across paid, organic, and referral channels.

    Leveraging data-driven insights to optimize conversion rates and lifetime value (LTV).

Grow

Where we ensure your strategy can scale growth to reach your goals - build the site, optimize the content, get the right tech in place.

  • Design an integrated strategy so you can create and deliver engaging, high-quality content in the places your audience it most primed to engage with you.

    Define brand and product narratives, blog, newsletter, and email strategies.

  • Create a bespoke digital media strategy that’s ready for immediate execution, designed to authentically connect with your audience across multiple platforms.

  • Get a competitive edge with real-time keyword insights, trend analysis, and SEO/SEM strategies that outrank your competitors.

  • Get responsive, visually appealing, and functional websites that can scale with your growth and winning goals.

    Here’s where you can explore our offerings.

    And learn about our process.

    • Researching best-fit software platforms for your specific business needs.

    • Evaluating tools for scalability, usability, cost, and ecosystem compatibility.

    • Recommending platforms across key functions (e.g., operations, marketing, HR, finance, design, collaboration).

    • Vendor management and negotiating

Where we keep the tank fueled - identify paid and earned opportunities, integrate and automate systems, ongoing strategy and media support.

  • Search Engine Marketing (SEM)

    Paid Social – Reddit, LinkedIn, Meta strategy & execution.

    Programmatic & Display Advertising – Retargeting, geo-targeting, and behavioral targeting.

  • Crafting email automation workflows for nurturing, retention, and re-engagement.

    Segmentation & personalization strategies to improve email performance.

    Designing compelling newsletter content and promotional campaigns.

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  • Ongoing website, content, marketing, and brand management designed to maintain sustainable growth and take advantage of in-the-moment opportunities.

    Media Management: Consistent posting and engagement.

    Email Marketing: Monthly management with email campaigns to nurture leads and boost conversions

Latest from Learning

We keep a close eye on what’s changing — and what actually matters. This is where we break down big ideas and fresh trends into plain-language posts built for the hustling, bustling independent innovators out there (not just marketers).

EXPERIENCE

Lodematter’s guiding principle isn’t about making noise; it’s about developing sustainable growth for your business. We work with Colorado businesses that are ready to evolve not just in what they sell, but in how they operate.

We focus on bringing together brand, operations, digital presence, and business strategy to drive long-term success.

For nearly two decades, we’ve helped brands grow with intention, combining strategy and execution to create holistic solutions that fuel sustainable success.

Let’s start growing.

If you’re just starting or established and have a hunch your business could use some brand diagnostics, send us a note and we’ll find time to chat and create a solution that achieves your unique goals.